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Marketing research is important to management because it helps managers in several ways. Discuss three major benefits of marketing research to managers. Also, discuss why most research efforts rely on secondary data and usually collect secondary data before primary data are collected.
This section of the marketing plan should explain the entire distribution channel (see Unit VII Lesson). As a reminder, this is the flow of the product.
List and explain each of the three basic question-response formats. Indicate and describe the two variations for each one, and provide an example of each.
Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunitie
In your opinion,why was the Secret deodorant brand losing its relevance? Describe one way that P&G modernized the Secret deodorant brand?
"The physical store is still preferred shopping place , in spite of significant growth in online buying" Critically evaluate this statement and the resulting managerial implications for physical store marketers
Your proposal must include: Situation analysis, Assumptions and missing information, Identify root problem & problem definition and Identify target market and segmentation strategies
1q. getting franchise to adopt the online ordering system is a major challenge. what techniques would you use to
part 1 - what role does intuition play in a decision making process?part 2 - what role does a decision support system
1 big fizz co. a manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line.
Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company
Market development is an expansion strategy that can be used by a firm to take advantage of opportunities in the market. explain the concept of market development, using examples.
Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and ..
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