Major advantage of global brands

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Reference no: EM132229046

1. Which of the following is NOT a major advantage of global brands:

a. Ability to translate

b. Global Customers

c. Scale economies

d. Brand loyalty

2. The best way to do causal research in global marketing is via the use of:

a. experiments

b. focus groups

c. secondary data

d. surveys

3. Gray trade carries all of the following disadvantages EXCEPT which one?

a. strained relationships with authorized channel members.

b. increased legal liabilities.

c. brand equity erosion.

d. slower market penetration.

Reference no: EM132229046

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