Maintaining long-term relationships with profitable customer

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1. ‘Relationship Selling’ can be described as a central goal focused on securing, building, and maintaining long-term relationships with profitable customers.

2. According to our reading assignment this week, professional sales people are more likely to practice relationship selling instead of transactional selling. Why is this important for organizational goals and how does the differentiation between relationship and transactional selling affect the customers buying experience?

Reference no: EM132144153

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