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Maintain an association between a product and a brand

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Reference no: EM131989469

One of the important points to consider when discussing brands is to highlight the difference between what the brand and products promise and what it delivers. This is valid since the brand's products are asking for the consumers' time, attention or money. What is the relationship between a product and a brand? Is one more important than the other? What is an example of a product that does not have a brand associated with it? Why is it important to maintain an association between a product and a brand?

Reference no: EM131989469

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