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Expand on what you’ve already done. You will be playing the role of the marketing director for either EnviroCamp or Madison Pet Foods and targeting the consumer segment you selected earlier. You MUST use the combination of firm and segment that you have already selected. You will be developing an IMC proposal for the firm and target audience you selected. Remember that Maddie recapped some of the important things to consider when you develop an IMC plan, including objectives, segmentation, branding and integrating different parts of promotion into your strategy. Begin by telling your client what you hope to achieve with your IMC plan – these are your objectives – be sure they are SMART. Then, select at least three of the types of media listed in the scenario exercise. You do NOT have to use the same ones you selected originally, but you do need to stay in the same budget. Here they are below. Advertising Personal selling Pricing Social media Sales promotion Brand image Direct marketing Dog bone Public relations Guerilla marketing For each of the three, describe in detail what you will present to your client, including the theme of your message, which execution technique (slice of life, demonstration. etc) you will use and if you plan to use an emotional or cognitive approach to reach the consumer. For at least ONE of your media types, you must provide your client with a visual of some type, such as PowerPoint mockup of your ad or billboard, a screen shot your social media page or a storyboard. Remember your initial post is due Thursday. For your responses, play the role of the client and give them feedback, which might include questions, regarding their proposal. As usual, your initial post is expected to be at least 350 words and college level writing is expected.
Many students maintain that advertising is a waste of money, that it doesn't sway them toward purchase at all. Is that true? What is your opinion? Would you argue that there is redeeming value to advertising?
n an attempt to improve quality, the shop superintendent at FWM Inc. has instructed all work cell supervisors to keep records of waste, scrap, and rework items. These records will be reviewed periodically at irregular intervals to identify which work..
What has happened to income inequality in the United States since the end of the Second World War in 1945 and what evidence can you provide?
Monroe and Cox, in their article, "Pricing Practices That Endanger Profits,"
Many popular websites require that your computer accept 'cookies" in order to run properly.
The annual operating plan (MAP) was introduced as a tool to assist in the implementation of strategy by focusing on the specific actions
How do external competitive forces impact strategic management of an organization? Why should homosexual marriage be legalized? Or why not?
Lonchyna enlisted in the U.S. Air Force while he was still a monor. Three times he applied for and received educational delays that put off the beginning of his tour duty. The last time, he claimed he could void the contract, because he'd entered int..
Suppose that management determines that projects 2 and 5 are mutually exclusive. What is the revised project list and maximum profit?
Employment at Will" means that employees can only be terminated if there is due process and a legitimate documentation to show steady decline.
How can a human resource information system (HRIS) facilitate and organization's evaluation of the success or failure of its change process? Determine what ethics will guide you throughout your organizational career.
Divine Command Theory, Moral Relativism, Natural Law Theory, and Act Utilitarianism.
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