Made a strategic decision to leverage their brand names

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Reference no: EM131151586

Project background
Bubba Sports

Bubba Sports makes sports equipment for a variety of major name brands. However, their expertise and focus has been on producing balls (basketballs, footballs, golf balls, etc.). At Bubba Sports some manufacturing is done in-house and some is outsourced. Whether product is produced in-house or outsourced all packagingis done in-house after which it is shipped to the retailers.

Company Organization

Bubba is the CEO of Bubba's Sports. The organization is flat. Bubba has an administrative assistant and line employees who handle manufacturing, packing, shipping, etc. otherwise organization is by team.

Teams work on projects and projects typically involve an individual sports product. Employees typically work on multiple projects and may be the leader of one project but "just a member" of another. Team leaders enjoy an extra stipend and are chosen by team members and/or Bubba. Bonus pay is associated with successful projects and varies depending on how successful the project is.

Problem/Opportunity
Recently Bubba Sports has made a strategic decision to leverage their brand names and try to enter the lucrative multi-billion dollar Sports Fishing industry. Based in part on a marketing survey Bubba Sports wants to start with fishing lures.

Because Bubba Sports manufactures and distributes for several high-end brands, one major requirement for the fishing lure is the ability to prominently display a brand name.

Things Bubba wants each team to keep in mind:
1. Because Bubba Sports manufactures and distributes for several high-end brands, one major requirement for the fishing lure is the ability to prominently display a brand name.

2. The last economic downturn resulted in a tight budget so funds are limited. Projects with lower "up-front costs" are more desirable. Outsourcing is a good way to keep these costs down.

3. Technologies that can easily be re-used in future projects will be considered more desirable.

4. Keeping the final per-item cost low is highly related to success. Global competition has added pressure to keep costs down. Bubba would like to see quotes for initial production runs of at least 10,000 units.

5. Bubba wants to remind the teams that the final retail price the customer will see is typically double Bubba's wholesale price and Bubba's profit needs to be figured into the wholesale price.

Project Proposal Requirements
Deliverable 2: From the perspective of a Contract Manufacturer prepare a 3 - 4 page proposal for the RFP you developed as Deliverable 1. Be sure to address time, budget, and quality. Give details for all estimates. Submit as a Word document.

Project RFP:
Bubba Sports makes sports hardware for an assortment of significant name brands. However their mastery and center has been on creating balls b-balls, footballs, golf balls, and so forth. Groups chip away at activities and tasks ordinarily include an individual games item.

Representatives ordinarily chip away at different tasks and might be the pioneer of one anticipate however only an individual from another. Group pioneers appreciate an additional stipend and are picked by colleagues as well as Bubba. Reward pay is connected with fruitful activities and shifts relying upon how effective the undertaking is.At Bubba Sports some assembling is done in house and some is outsourced. Whether item is delivered in house or outsourced all packagingis done in house after which it is dispatched to the retailers.

Bubba is the CEO of Bubba's Sports. The association is level. Bubba has a clerical specialist and line representatives who handle fabricating, pressing, shipping, and so forth generally association is by group.

A solicitation for proposition offers by means of their recommendations is a requesting, regularly made through an offering procedure, by an organization or organization inspired by acquisition of an item, administration or significant resource, to potential suppliers to submit business proposals.It is submitted ahead of schedule in the obtainment cycle, either at the preparatory study or acquirement stage.The RFP presents preparatory prerequisites for the ware or benefit, and may direct to fluctuating degrees the precise structure and arrangement of the supplier's reaction. Successful RFPs regularly mirror the technique and short long haul business targets giving point by point knowledge whereupon suppliers will have the capacity to offer a coordinating viewpoint.

1. Since Bubba Sports fabricates and circulates for a few top of the line brands, one noteworthy necessity for the angling bait is the capacity to noticeably show a brand name.

2. The last financial downturn brought about a tight spending so subsidizes are restricted. Ventures with lower "in advance expenses" are more attractive. Outsourcing is a decent approach to hold these expenses down.

3. Advances that can without much of a stretch be re-utilized as a part of future undertakings will be viewed as more attractive.

4. Keeping the last per-thing cost low is exceptionally identified with achievement. Worldwide rivalry has added weight to hold costs down. Bubba might want to see cites for starting creation keeps running of no less than 10,000 units.

Since Bubba Sports produces and conveys for a few top of the line brands, one noteworthy necessity for the angling bait is the capacity to noticeably show a brand name.

Reference no: EM131151586

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