Macro-environment on company strategic opportunities

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1. The International Brotherhood of Chemical Workers and the International Brotherhood of Teamsters sought to be declared the duly certified representative of a local factory. Which statement is most accurate with respect to the management personnel at that factory?

a. Management must speak against both unions.

b. Management must speak in favor of electing a union.

c. Management cannot speak at all on the issue of union representation.

d. Management cannot express favoritism for one union over the other.

2. Buyer bargaining power is moderate-to-weak in which of the following scenarios?

(a) Apple designs and manufactures its own microprocessors for mobile devices rather than buying them from Intel or Qualcomm;

(b) Yoghurt and products made from yogurt are highly differentiated by origin and by price;

(c) Buyers then to delay purchases of luxury goods, such as OLED and 4K television sets, until they are on sale;

(d) Consumers can easily compare different fitness clubs and gyms over the internet before signing up for memberships;

(e) The supply of soccer balls increases during the World Cup season

3. Which of the following scenarios does not exemplify the impact of the macro-environment on a company’s strategic opportunities?

(a) After Whole Foods introduces stores that are comprised solely of genic products, traffic increases;

(b) FitBit introduces a new feature that monitors users’ blood pressure and their sales surge;

(c) Because Volkswagen’s falsified emissions data, consumer confidence in Volkswagen drops precipitously;

(d) Sales of Stolichnaya Vodka in the United States dwindle as a result of a boycott of Russian products;

(e) Netflix squares off with Amazon Prime as its most potent rival in the streaming television and film industry

4. The strength or weakness of the potential entry of rivals as a competitive force is:

(a) Strongly correlated with the level of supplier power and with the number of suppliers that may seek to integrate forwards into the industry;

(b) Contingent upon the strength of buyer loyalty to existing brands;

(c) Contingent upon whether the industry’s growth and profit prospects are strongly attractive to potential entry candidates;

(d) Contingent upon whether the strategies of industry members are well matched to the industry’s key to success factors;

(e) Strongly correlated with the degree to which the industry’s driving forces make it harder or easier for new entrants to be successful.

Reference no: EM132231016

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