Reference no: EM132282962
1. Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach?
Collect relevant information.
Develop the research plan.
Develop findings.
Take marketing actions.
Define the problem.
2. What is the common denominator that groups industries together?
a. Human Geography
b. Management
c. Traveling Public
d. Services
3. Luxurious travel and tourism activities occurred during:
a. The Modern Era
b. The Grand Tour Era
c. The Empire Era
d. The Renaissance Era
4. The National Health Interview Survey is conducted annually by the Centers for Disease Control and Prevention. By examining information gathered from a national sample of 600 respondents throughout the United States, it was able to announce that 13.3 percent of all Americans under age 65 lacked health insurance. To make this statement, the Centers for Disease Control and Prevention had to use
focus groups.
no constraints.
internal secondary data.
statistical inference.
interpolation.
5. All of the following are examples of marketing outcome data except which?
customer phone calls
repeat sales reports
accounting records
salespeople's call reports
sales reports by geographic region