Loyalty program more effective in retaining customers

Assignment Help Operation Management

Reference no: EM132079559

Consider a bookstore that gives customers a card to be punched for each book they buy. With ten punches, they get a free paperback of their choice. This low-tech system leverages the force of customer power: By promising customers future benefits, it reduces their motivation to switch suppliers even if another store sells books for less. How could a bookstore use technology to make this loyalty program more effective in retaining customers?

Reference no: EM132079559

Questions Cloud

Describe the process and the challenges faced : Think about the last software acquisition your department made. Describe the process and the challenges faced, and how your department addressed those challenge

Prepare a paper on new approaches in cryptography : Prepare a paper on new approaches in cryptography - Cryptography of the Modern Era - This a 6-pages research paper, cite your sources and use apa citation

Assess qualitative risk analysis inputs and outputs : Assess qualitative risk analysis inputs and outputs, including scope baseline, risk register, and environmental factors.

What is the price of a government bond : What is the price of a Government Bond that pays $90 semi-annually if the next payment occurs six months from today? The market interest rate is 3.25 percent

Loyalty program more effective in retaining customers : How could a bookstore use technology to make this loyalty program more effective in retaining customers?

Share of common stock be selling for in the market : The company has a dividend payout ratio of 50%, book value per share of $33.5 and a P/E ratio of 15.

Describe the organization approach to risk management : Describe the organization’s approach to risk management. Describe the advantages and disadvantages of its approach.

Contrast the levels of control applied to each : Provide examples of experimental and nonexperimental research design. Contrast the levels of control applied to each. With reference.

Explain what is sampling theory : What is sampling theory? Describe it and provide examples to illustrate your definition. Discuss generalizability as it applies to nursing research.

User Account

All Pages