Reference no: EM133167293

It is another season of Tim Horton's Roll Up The Rim... but things are a bit different with the launch of the 2020 loyalty campaign.  The following is a recent news article about the challenges and updates to the program.

Link: https://globalnews.ca/news/6568065/tim-hortons-roll-up-the-rim-2020/

After reading the above link, answer the following:

1. Are you suffering from "loyalty program fatigue?" Do you think other consumers might be?  Every business seems to have a loyalty program these days and our wallets are getting quite full with different loyalty cards.
2. Review the news article, do a little secondary research, and see if loyalty programs really do provide benefits to both the consumer and sponsor/business.  What are the key elements that seem to make a loyalty program a success?  Also answer how you personally feel about loyalty programs and which ones you like the best (but not Tim Horton's Roll Up The Rim).

Also, provide references as well.