Low context cultural environment

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Question

Suppose that a firm and its national management are located in a low context cultural environment. The management is thinking of entering into a market without knowing about (or having familiarity with) the host country's high context environment. Please list and describe what precautions they need to take and adjustments they need to make to avoid socio-cultural conflicts and be successful in their local foreign marketing.

Reference no: EM133953132

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