Longer afford to pay attention only to their domestic market

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Reference no: EM132192756

Assignment One

It is time to stop thinking back about the global marketing concepts you’ve covered in the course. In the past, Namibia paid little attention to internal trade. If they could pick up some extra sales through exporting, that was fine. But the big market was at home, and it teemed with opportunities.

Companies today can no longer afford to pay attention only to their domestic market, regardless of its size. Many industries are global industries, and firms that operate globally achieve lower costs and higher brand awareness. At the same time, global marketing is risky, because of viable exchange rates, unstable governments, protectionist’s tariffs and trade barriers, and several other factors. Given the potential gains and risks of international marketing, companies need a systematic way to make their global marketing decisions.

The Assignment

Assignment One

Socio-cultural, Legal, Political & Economic, Ecology, etc. Analysis.

Select a Namibian company of your choice with a specific one

Namibian product in any part of Namibia that wants to enter the

Northern Sudanese market. Critically looked at the challenges (how it

might affect your product) by considering the concepts, theories and

models learned and studied (as indicated above).

Minimum ten references.

Maximum six (6) pages

Reference no: EM132192756

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