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Long term effects on exchange rate movements in a strategic

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Reference no: EM13828346

Drawing upon academic literature and theory, critically discuss the potential long-term, strategic effects, both positive and negative, of exchange rate movements on the alliance in question.

Additional Requirement

This kinds of problem is a part of Corporate Strategy and it is about potential long-term strategic effects, both positive and negative on exchange movements between two companies under strategic alliance. An example of Qantas and Emirates Airlines has been taken to explain the situation.

Word limit 520

 

Reference no: EM13828346

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