Long considered the most thriving advertising medium

Assignment Help Operation Management

Reference no: EM131028779

Long considered the most thriving advertising medium, television advertising has received increased denigration as being too pricey and, even worse, no longer as valuable as it once was. Appropriately designed and executed TV programs can improve brand equity by vibrantly demonstrating product attributes and convincingly explaining consumer benefits, portraying user and usage imagery, brand personality, and other brand intangibles. Critics of TV advertising may be focusing on the messenger rather than on the message.

Respond to the following:

• Consider the statements “TV advertising has faded in importance.” and “TV advertising is still the most powerful advertising medium." Take a stand and justify one statement, supporting it with examples from other resources.

Reference no: EM131028779

Questions Cloud

What is the annual ordering and inventory carrying costs : Wilson industries sources from multiple suppliers and is considering the aggregation of inbound shipments to lower its costs. Truck load shipments costs $500 per truck along with $100 per pickup. What is the optimal order frequency and order lot size..

How are things different today in a mental health hospital : Summary of the plot of the play. What are the psychological issues that are the key points of the play? How are things different today in a mental health hospital

Determine the value of the energy gap : In an experiment to determine the temperature dependence of the reverse saturation current, IS of a selected diode was measured at different temperatures. The results are given in TABLE B. The diode (1N4001) has an ideality factor of N = 1.90.

Who directly presents factual information to students : Should the role of the mathematics instructor be the hands-off facilitator who guides students to discover knowledge without interjecting factual input or that of the subject matter expert who directly presents factual information to students? Why

Long considered the most thriving advertising medium : Long considered the most thriving advertising medium, television advertising has received increased denigration as being too pricey and, even worse, no longer as valuable as it once was. Appropriately designed and executed TV programs can improve bra..

What types of graphs are used to display the information : What questions would you ask the researcher about how the data were collected?

Is this a randomized block design : Nine high-blood-pressure patients were selected for the experiment, and one was randomly assigned to each of the nine drug combinations. The response observed was a drop in blood pressure over a fixed interval of time. Is this a randomized block d..

Do you have a favorite schema or graphic : Good job on working and LTM, Elizabeth. Do you have a favorite schema or graphic

User Account

All Pages