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The final course assignment will be a Summary Paper. The Summary Paper will be due the last day of class. The Summary Paper will contribute 25% to the course grade. Be sure to incorporate examples as necessary.
Focus of the Summary Paper
Writing the Summary PaperThe Paper
write a four page paper excluding title page references and any appendices in which you respond to the following
part 1 what are some of the effective tools you may use to reduce resistance to system change and increase awareness of
Review the scenario Tim's Coffee Shoppe. You will begin to create a foundation for your marketing plan. Describe the competitive environment in this industry
Scenario: Shoppers Stop
Visit the Kaplan library and select a current article (no more than one or two years old) on pricing strategies for a small to medium size business.
Explain Hampton Ship Building- Proposal for eco-friendly recreational motorized boats and a basic pro-forma income statement utilizing business premier index
Explain Product in the marketing mix and describe the key points of a good or service as it applies to the piece of the marketing mix
Describe the target market for the company's product and Analyze Company G's competitive environment utilizing Porter's Five Forces model of competitive forces
Write 400-500 words critique for marketing and sales. Please relate it to the reading attached. Please be specific and detailed
Description of the product/service (i.e. what are the features of the product/service) and Main Benefits to customers (i.e. the problem that the product/service is solving)
Write an essay about Evaluating the effectiveness of an Advertisement.
We all can describe bad management. But in this forum take a different position and describe the best manager you have known in terms of the four functions of management: Planning, Leading, Organizing and Controlling
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