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Assignment: Research Selected Industry
Directions: Conducting research is easier than ever with access to the greatest information data bank ever - the internet.
Use the internet to locate the names of trade associations your business would be part of and make note of the addresses, phone numbers, and websites.
Use CEO Express (Lifestyle magazines - online marketing - company research - industry specific - associations - trade) to locate magazines or journals within your selected industry to reach your Target Customers and your suppliers.
Explain Search Engine Advertising and There is some controversy surrounding paid placements on search engines
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Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here
1. Identifying a key marketing related business challenge within the organisation that the student works for or has frequent dealings
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