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Locate a research study regarding marketing to subcultures

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Reference no: EM132468477

Locate a research study regarding marketing to subcultures. You must use any of the following journals using the FIU Library e-journal database (Links to an external site.)

Journal of Consumer Research, Consumer Culture Theory, Journal of Consumer Behaviour, Journal of Behavioral Studies in Business, International Journal of Marketing Studies , or Research in Consumer Behavior. If you choose another journal, get my prior approval.
Post a summary of conclusions and citation of a research article. Remember the topic needs to be marketing to subcultures. You can use any of the following populations.

  • African-Americans
  • Hispanics
  • Native Americans
  • Asian Americans
  • Asian Indian Americans
  • Arab Americans
  • Religious Subcultures

In addition to the summary, explain if marketing has the responsibility or not to influence cultural values? Use specific examples to support your position.

Provide the full citation of the article with journal title, authors, article title, volume, date, page number, issue, and year.

Reference no: EM132468477

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