Lobbying and investor relations are both examples

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Reference no: EM132302547

1. Lobbying and investor relations are both examples of the _________________ .

a. Military-industrial complex

b. Governmental relations

c. AIDA

d. Public relations

e. ROI challenge that advertising faces

2. Developing a preference for a firm’s brand is a frequent example of an advertising objective; This can be said to be ________________ objective.

a. an informative

b. a customer development

c. a preferential

d. an associative

e. a persuasive

3. A company holds an “Free slice of pizza” evening to raise awareness of their opening a new store. This activity is a form of:

a. Customer orientation

b. Product placement

c. Non-personal communication

d. word-of-mouth

e. Personal communication

4. If a firm has a large number of complex products, it might be best if they use a ________________ sales force structure.

a. Geographic

b. Product

c. Attenuated

d. Territorial

e. Diffuse

5. A low advertising budget would be most likely to be found with a product that…

a. is omnipresent

b. has limited market share

c. is being introduced

d. is not well-differentiated from its competitors

e. is mature

Reference no: EM132302547

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