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Textbook: Hair, J. F., Jr., Wolfinbarger Celsi, M., Ortinau, D. J. & Bush, R. P. (2013). Essentials of marketing research (3rd ed.). New York, NY: McGraw-Hill. For this assignment, you will conduct a mini literature review of the concept of hypothesis testing and independent/ dependent variables. Use the school library to identify two articles on the topics of hypothesis testing and independent/ dependent variables. The articles should provide an example of the terms and how hypothesis testing can be used to solve a real-world problem. Each of the two summaries should be at least 300 words long with a reference for each article.
Write a four page paper in which you: Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension
1. give an overview of the wine industry.2. what are the major competitors in the wine industry?3. what is the nature
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Write Description of Marketing in the Digital Age and use your online resources to search and locate at least one resource supporting your explanation of how electronic commerce network
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Explain E-Commerce and E-Business - Similarities and Differences and what are some of the unique features of e-commerce technology
Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitiv..
i would like you to read it carefully and analyze the following sets of issues so that you can fully understand the
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