Reference no: EM131265830
MARKETING PLAN EXERCISE Throughout the rest of this book, these end-of-chapter marketing plan exercises will help you build a strategic marketing plan for a company of your choosing. The company you choose should be one that interests you, such as the manufacturer of your favorite product, a local business where you would like to work, or even a business you would like to start yourself to satisfy an unmet need or want. Once you've completed the marketing plan exercise for each chapter in Part 1 of this textbook, you can complete the Part 1 Marketing Planning Worksheet on your companion Web site at www.cengage.com/marketing/lamb. Use the following exercises to guide you through the first part of your strategic marketing plan:
Questions
1. Describe your chosen company. How long has it been in business, or when will it start business? Who are the key players? Is the company small or large? Does it offer a good or service?
2. Write the mission statement of your company, keeping in mind the benefits offered to customers rather than the product or service sold. If you are starting the online arm of a traditional store, should you make any changes to the company's overall mission statement?
3. List at least three specific, measurable objectives for your company. Be sure these objectives relate to the mission statement and include a time frame.
4. Begin a SWOT analysis by determining the primary strength of your company by asking, "What is the key differential or competitive advantage of my firm?" What are other keys to the potential success of your company? What other strengths can your firm capitalize on?
5. Continue the SWOT analysis by taking an honest look at the weaknesses of your firm. How can you overcome them?
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Explain the environments that are relevant to the situation
: Is marketing adult-styled undergarments to a younger audience unethical? Why or why not? - Would Abercrombie have been in the spotlight had the sexy words been omitted from the product?
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Problem regarding the team characteristics
: Multiple factors are associated with team effectiveness. They include factors designated Team Characteristics, Nature of Work, and the environmental Context. Most issues are controllable by the leader with the exception of Organizational Culture a..
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Calculate its speed as a motor when drawing a line current
: Assume that armature reaction demagnetizes the field to the extent of 5%.
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How much must they charge for each job to break-even
: UPS Store prints business cards, brochures, and sells stationary. UPS plans to sell 80 jobs this up coming week at an average cost of $52 apiece. Expenses amount to $1840 each week. How much must they charge for each job to break-even? If they wish t..
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List three specific measurable objectives for your company
: Describe your chosen company. How long has it been in business, or when will it start business? Who are the key players? Is the company small or large?
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Which transaction-related objective for sales
: The accounting system will not post a sales transaction to the sales journal without a valid bill of lading number. This control is most relevant to which transaction-related objective for sales? (1) Accuracy (2) Occurrence (3) Completeness (4) Posti..
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What is the total partnership residual income
: Adam, Bella, and Chris operate a partnership with a complex profit and loss sharing agreement. The average capital balance for Adam, Bella and Chris on December 31, 2013 is $120,000, $270,000, and $340,000, respectively. What is the TOTAL partnership..
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Addressing overall expenditures in the us health care
: Addressing Overall Expenditures in the U.S. Health Care Industry Many people believe that health care in the United States is unaffordable. Do you agree? If so, what can and should be done to address this?
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Explain law of demand and how it relates to recent purchase
: Explain the law of demand and how it relates to a recent purchase that you have had to make. Analyze if a shortage was present in a store and you were a manager, how would you solve for this problem.
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