List and explain why do you have to apply those strategies

Assignment Help Strategic Management

Reference no: EM133478207

Strategic Management

Question 1

Correct business strategy is the vital link to ensure the success of a business venture. Explain a business venture that you intend to manage. Develop a Strategic Plan which cover the following considerations :

1. Nature of business venture
Business overview
Example :Vision, Mission, Values, Objectives, Organization structure
Brief description your product or services that you are offering

2. Analysis of the external / internal environment
Explain why there are potentials and demand for your product/services
Explain how your internal company structure and process will support your sales

3. SWOT analysis in relative comparison to current competitors
What is your Unique Selling Points (USP) - Example: Branding, Customer Value Proposition
What is your competitive advantage
Example: Competitor Analysis, Supplier Support, Internal Strength, Strategic Partnership

4. Your intended business strategy
What are your marketing strategies - Example: Product, Price, Place, Promotion
What are your operational strategies
Example: Resource Management - Manpower, Machine, Money, Material, Method

5. Justification to support your intended strategy
List and Explain why do you have to apply those strategies
What are the Key Success Factors (KSF) to ensure success of your strategies

Reference no: EM133478207

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