List and explain the key cultural areas

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List and explain (why each is critical) the key cultural areas (minimum of five--note: minimum = C) that an international manager must be prepared to address. Comment on the following statement in terms of how to correct this common situation: "Lack of cultural knowledge as well as expertise in doing business abroad and in specific export markets is a key barrier to trade and a key problem international marketing managers must address."

Reference no: EM13721686

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