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Assignment
Choose two Each answer should be around 200 words long.
1. Explain primary and secondary data collection. List two advantages and two disadvantages of using primary data. If you were a marketing manager for a new day care center locating in an urban area, how would you go about gathering marketing information?
2. List and describe the steps in the consumer purchase decision process.
3. List and describe the steps in the Marketing Research process.
4. Name and describe (giving current examples) four major areas of the external environment that marketers have to be concerned and aware of.
Find an article which discusses one or more companies, groups or organizations which face a challenge by one or more of the environmental forces.
Argue for or against how a writer developed a research project and/or wrote their report, article, or paper
Paragraph elevator pitch
Find your company's mission statement. Could the mission statement have more focus on the customer? How would you recommend it be modified?
What are your thoughts on the pros and cons of Internet taxation? Should ecommerce transactions be taxed? Should Internet access be taxed, like phone and cellular services?
1. the bp and toyota cases concern companies that acted in ways that would clearly cause harm to the public andor the
You have met with your client and colleagues regarding the marketing plan. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together, demographic characteristics of your proposed target marke..
We have gotten to the point where GGI will need to start developing their brand strategy and it's important for us to know that this will probably be one of the most difficult processes in our marketing plan. Please describe a plan of action for h..
Explain Opt-in statement and assume you are working for a company that sells music online
Their store are getting older and looking dingy. Customer service is lacking. They are slowly slipping into bankruptcy and death. What made the better choice when it came to strategy?
How can this ad affect the service's perceived quality, Explain how the imagery of the ad communicates the product to the consumer
Analyze Apple's Supplier Responsibility information. Provide detailed speaker notes of what you would say if you were delivering the presentation.
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