Line of detergents rather than family branding strategy

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Reference no: EM132159568

Briefly explain the following ‘product’ terms: a) product mix, b) product line, c) brand elements, d) sub brands. What is the rationale for P&G utilizing ‘individual branding’ strategy for its line of detergents rather than a ‘family branding’ strategy (all detergents under one brand name with some sub brands).

Reference no: EM132159568

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