Likely to involve outsourcing to less-developed countries

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Reference no: EM132250597

1. As a marketer, your goal is to use one type of digital marketing tool to both spur consumers to immediate action and to increase brand awareness. Which of the following digital marketing tools would you use?

A. Search ads

B. Web pages

C. Display ads

D. Social media

E. Search engine optimization

2. In regards to quality risks, which of the following types of firms would be least likely to involve outsourcing to less-developed countries?

A. rubber processing

B. repetitive assembly

C. packaging

D. pharmaceuticals

E. steel manufacturing

3. The scheduling sequencing rule which always results in the lowest average completion (flow) time is the:

A. first come, first served (FCFS) rule.

B. shortest processing time first (SPT) rule.

C. earliest due date first (EDD) rule.

D. least slack per operation first (S/O) rule.

E. run until slack happens (RUSH) rule.

4. A major challenge in designing marketing communications is being able to grab the attention of the target audience in a crowded media field. Which of the following factor(s) contribute to creating this challenge?

Fragmentation of mass media

Proliferation of alternative ways to reach consumers

Increasing skepticism of consumers in receiving marketers' messages

Desire of consumers to co-create the meaning of brands

All of the answers are correct.

5. One disadvantage of appointment systems is:

A. capacity can be adjusted by varying hours.

B. the customer's desired time may be already taken.

C. people generally accept it as fair.

D. it can reduce customer waiting time.

E. appointments do not have to be all the same length.

Reference no: EM132250597

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