Licensing as marketing entry tool outside

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1. Give two examples of U.S. companies that use licensing as a marketing entry tool outside of the United States. Critique the success of the endeavor of one of these two examples, based on any current information

2. How might DBP sustain the gains it has achieved? What types of controls or measures are necessary to ensure continued success?

3. Austin English combined 6sigma and lean (muda) principles - what are some of the challenges in applying these tools and principles a "non-manufacturing" setting.

Reference no: EM132189115

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