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Lessons for anyone trying to break into a foreign market

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Reference no: EM13875392

In America, we have Black Friday and Cyber Monday, the two big shopping occasions that follow Thanksgiving. These are big-time shopping occasions and have the reputation (which may or may not always be based in reality)

In China, November 11, or 11/11 is known as Singles Day (see, there's 1 and 1 and 1 and 1--geddit?, a time when people are encouraged to buy stuff for themselves. It's a cultural fact of life, but one that foreign brands are tapping into to leverage the one big shopping day in the world's biggest market.

What other occasions in other countries could foreign markets start cashing in on? What are the lessons for anyone trying to break into a foreign market?

Reference no: EM13875392

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