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Read the following scenario: Is there an ethical issue here? How should she act in this situation? How can she convince the marketers? Be sure to explicitly apply the rules of ethical decision-making in determining your answer. ( max 150 words)
“A marketing team presents a children's cereal brand manager with a ‘Less Sugar’ ad campaign for three of her brands. Large print and dynamic type on the package exclaiming ‘75% LESS SUGAR’ will catch the parent’s eye and increase sales. Concerned about their children’s weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best only10 fewer calories per bowl, so it offers no weight loss advantage. The brand manager’s immediate reaction is ‘This marketing campaign is unethical.
Team BatHornet will develop a new single-occupant aircraft. This product will be similar to a flying motorcycle and will be developed over the course of 28 week
What impact will the Patient Protection and Affordable Care Act of 2010 have on healthcare access, quality, competition, and financing? What do you think the largest negative effect will be? The most positive? Explain why and offer credible suppo..
With regard to an offeree’s rejection of an offer, which of the following is not correct?
base of direct labor of direct labor hours to a base of direct labor cost in order to apply overhead?
What is learning? Explain the advantages a business gains by being a learning organisation.
in this assignment you will identify a global organization with branches in different countries and select this company
What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?
You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? p..
Discuss the organizational structure at Cisco Systems. What design changes were needed?
Calculate the reasons cited by O'Brian for relocation is they justifiable. Illustrate what legal also ethical responsibilities does a industry have to its employees when a decision to cease operations is made.
What do you think are the criteria a firm should use to evaluate targets for acquisition
A reputed American automaker competes in the premium car market segment. It targets affluent buyers with refined tastes who would not mind paying several thousand dollars for a premium car. This is an example of positioning.
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