Reference no: EM133513372

African Hair Colour Products "[Inecto's] three product ranges - Inecto Originals, Inecto Colours and Inecto Plus - are specifically designed to cater for all your colouring needs. Whether you're looking for an exciting new colour or something simple and sophisticated, we've got it! With easy-to-follow steps and guaranteed permanent hair colour, Inecto's affordably priced hair colour is the ideal solution for colouring your hair at home. And, with its special Aloe and Protein conditioner, you can expect more than just great colour. Your hair will be softer and more nourished, too! It's no wonder that Inecto is South Africa's Number 1 hair colour brand. Many generations of South Africans have consistently placed their trust in our products and still continue to do so. Perfect colour and healthy shine have been their reward! Now it's your turn to achieve salon-quality colour from the comfort of your own home. It's your turn to Colour with Confidence. So, what are you waiting for?" (Inecto, 2015). Regarded as South Africa's number one African hair colour producer, Inecto has been on the scene for decades. Their products are available in all retail stores in South Africa and in general supermarkets. Their prices are fairly affordable, mostly due to their ability to drive volume. Adapted from source: Inecto. 2023. About Us. [Online]. Available at: https://www.inecto.co.za/about-us/ [Accessed 14 June 2023]. A business can only exist perpetually if it practices operational activities that have durable outcomes, this will sustain the business into the long-term. But, the starting point of any business existence is to make profit in the short-term, which can only be realised when the operation is effective and with higher levels of efficiency. Sustainability is not only internally focussed, it is also about how the business partners with other external entities.

Inecto, just like other businesses, can be said to be operating at their current levels of performance because they had built sustainability and efficiency into the business practices from the onset.

1. Analyse the degree to which Inecto stands to benefit from lean supply chain management practices.

2. Discuss - if Inecto should use the lean principles of pull processing, waste minimisation, continuous improvement, flexibility and automation to achieve operational efficiencies and meet stakeholder needs better

3. Explain how any three of the 7Rs of customer relationship management can enable Inecto to build durable customer relationships and therefore a competitive advantage.

4. Discuss the inclusion of meta-ethics as part of Inecto's strategy going forward.