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1. To be customer oriented, and in many cases, profit oriented are goals of:
a. companies which operate in accordance with the marketing concept
b. market segmentation
c. market structure studies
d. market tracking
e. the marketing research life cycle
2. In recent decades, U.S., laws restricting telecommunications and utilities have been loosened in the spirit of greater competition, which is
a. A metamarket
b. Deregulation
c. Disintermediation
d. Irregular demand
e. Supply chain management
Internet Advertising and Cash Crunch Case Study on page 313 and answer the following questions: What unique value proposition(s) does Beyond Interactive offer to customers? What are BI's revenue sources (how many different ways can they make money)?
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Briefly describe how project scope can/should be verified. Do you always need to verify project scope thoroughly and completely? Why or why not? How do you know if you have verified project scope thoroughly and completely?
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