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Launching new motor-how do consumers purchase motor oil

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Reference no: EM131043106

Case Study Eco7: Launching a New Motor

1. How do consumers purchase motor oil?

2. Assess Avellin’s position in the PCMO industry, including consumer perception and Avellin’s distribution strategy.

3. What is the strategic role of Eco7? How should Avellin weigh consumer interest in, and willingness to pay for, a green motor oil? Is it the right product at the right time?

4. What is the right launch strategy for Eco7?

a. How should Eco7 be priced? What are the profit implications for wholesalers and DIFM stores?

b. How should Eco7 be distributed? What is your recommendation regarding exclusivity for Aventage stores?

Attachment:- 18349958_1Eco 7- Launching a New Motor Oil.pdf

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This assignment highlights some points of the case study of Eco7 and the provides some answer to the question based on the case study.

Reference no: EM131043106

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Reviews

inf1043106

11/2/2016 4:54:44 AM

thanks for your help, i have received the good work with financials. a lot thanks to you.

inf1043106

11/2/2016 4:54:01 AM

Case analysis for Eco7:Launching new motor oil is available for USD20? Can I get sample soln? Can you please send me the case study related to the task once ?? Sending you the case study. 18349958_1Eco 7- Launching a New Motor Oil.pdf Pls. confirm the receipt of the case study, Will you work on the financial numbers also? Yes.. But doesn't use it to answer the question. Would be great if you can share the financials as well.

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