Launch new policy initiative

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Question

Suppose that you are the communications director of a president who wishes to launch a new policy initiative. Which of the following scenarios offers the best chance for the public appeal on the policy to be successful? The president has a 40 percent approval rating, and the issue will narrowly contribute to some Americans' well-being. The president has a 60 percent approval rating, and the issue will broadly contribute to most Americans' well-being. The president has a 40 percent approval rating, and the issue will broadly contribute to most Americans' well-being. The president has a 60 percent approval rating, and the issue will narrowly contribute to some Americans' well-being.

Reference no: EM133618478

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