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Assignment # 1
Idea Scale:
You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions.
1. Describe this innovative idea.
2. Which segmentation technique you would be using to segment the market? And why?
3. Which targeting strategy you would be following? And why?
4. Who would be your main competitors?
5. Which differentiation and positioning strategy you would be following? And why?
6. What would be your positioning statement?
What are Psychological games & why people play these games and a good leader is not necessarily a good manager." Discuss this statement & compare leadership with management - What are Psychological games & why people play these games?
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