Largest cruise finds itself in difficult position

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Reference no: EM132094821

Requesrt Refusal: Party Over for 21 and Under.

The world's largest cruise finds itself in a difficult position. Carnival climbed to the No. 1 spot by promoting fun at sea and appealing to younger customers who were drawn to onboard discos, and hassle free petying. But apparently the partying the of high school and college students went too far. Roving bands of teens had virtually taken over some cruises in recent years. Travel agents complained of drunken, loud behavior, as reported by Mike Driscoll, editor of Cruise Week

To crack down, Carnival raised the drinking age from 18 to 21 and required more chaperoning of school groups. However, young individuals travelers were still unruly and disruptive. Therefore, Carnival institutued a new policy, effective immediately. No one under 21 may travel unless accompanied by an adult over 25. Vicky Freed, Carnival's vice president fro Marketing said " We will turn them back at the docks, and they will not get refunds" As Demetrice Hawkins, a Carival's Marketing manager, you must respond to the inquiry of Elizabeth Neil, of Leisure World Travel, a Chicago travel agency that features special spring/ summer break packages for college and gigh school students.

Leisure World travel has been one of Carnival's best customers. However, Carnival no longer want to encourage unacompanied young people. You must refuse the request of Ms. Neil to help set up student tour packages. Carnival discurages even chaperoned tours. Its target market is noe families. You must write to Leisure Travel and break the bad news. Try to fullfilled carefree cruises destined for sunny ports of call that remove guests from the stress of every day life.

Your Task. Write your letter to Elizabeth Neil of Leisure Travel. 480 W. Harrison St. Chicago Il. 60607. Send her a schedule for Spring and Summer Carribean cruises. Tell her you will call during the week of January 15 to help her plan special family tour packages.

Reference no: EM132094821

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