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You run a large restaurant equipment distribution company that sells smokers to BBQ places all over the United States. There are three different types of BBQ restaurants: 1. Shacks (Seat, on average, 5 people at a time) 2. Dine-Ins (Seat, on average, 30 people at a time) 3. Chain franchises (Seat, on average, 50 people at a time) Smokers are used to cook basically all of the meat in a BBQ restaurant, and each person consumes, on average, .5 pounds of meat when they visit any kind of BBQ restaurant. Your smokers can cook up to 50 pounds of meat at a time, and all BBQ restaurants cook their meat within 12 hours of when it is to be served. Most BBQ restaurants are open for lunch and dinner and often do take out, but, of course, have a lot of variability as to the number of orders based on the time of day in which we are discussing. Based on the information I have given you, I want you to tell me the size of each customer segment and the size of the total market. In doing this, I want you to assume characteristics about each of these customer segments based on anything of your choosing that you believe makes sense. After conducting these calculations, tell me which market segment you believe is more attractive for your business, why you think it is most attractive and your plan to grow your market share within this segment. One more time: Feel free to assume anything you think makes sense about anything – but please list your assumptions.
The benafits of an Integrated Supply Chain organizations: What are the benefits?
_____ is the type of retailing focused on selling goods and services by employing personal selling representatives that work in the field knocking on doors, visiting businesses, or holding sales events.
Provide an overview of Market Research using at least two academically credible sources. Identify at least two areas of market research and/or data gathering/ analysis techniques. Describe why these are of interest to you. Create a set of questions t..
Which of the following is the theory that learning occurs based on past experiences and connections formed?
Discuss 3 of the 6 basic characteristics of constructive conflict and corresponding principles that should guide a group committed to constructive conflict. Include examples in your discussion.
Explain how your use of the email and postal mail differed if you used them for B2C (business to consumer) and compared to your use B2B (business to business). Explain the differences with examples.
Bill Martin made an investment several years ago, and he now has an option as to how it will take the return on that investment. Option 1 is to receive an immediate cash payment of $100,000. Option 2 is to receive a payment of $10,000 per year for th..
Mini-Case Analysis: Aflac has been an award-winning campaign for years. How important do you think the "voice of the brand" is? Why not have multiple quacking ducks?
Discuss ethics as it relates to business and, in particular, accounting. focus on regulations, specific companies, or even policies and procedures that promote ethical behavior.
obtain a summary of all Research and Development projects currently underway, including their current status,estimated time and cost to complete and the estimated unit costs as compared to target costs.
Does the EOQ increase or decrease if estimates of setup (order) costs include fixed, semi-variable, and pure variable costs while inventory-holding costs include only pure variable costs? Vice versa? What are the implications? Explain.
There are a great many issues associated with adapting to local conditions that U.S. Managed Care Organizations (MCOs) abroad have had to face. Issues include: Explain which issue you believe poses the greatest challenge and discuss a strategy that c..
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