Large regional hospital returned from board retreat

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The board at a large regional hospital returned from a board retreat where aspects of social media were a major topic. They are almost evenly split in deciding to establish a Facebook presence. The chairman is against it, stating that such practices are degrading to serious pursuits such as medicine. The CEO is in favor of the proposal, holding that social networking is proven as an important communication tool that will educate the public and assist with on-going training and awareness among the staff. How should the CEO proceed in convincing the chairman and those with him to accept the proposal? (Answer in half page)

Reference no: EM132303675

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