Large percentage of the advertising dollars nationwide

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Reference no: EM132195179

1. Which of the following rights is least likely to be assignable?

a) A right to receive land.

b) A right to receive $10,000.

c) A right to have reconstructive surgery for one's face.

d) A right to receive 10,000 boxes of ball bearings.

2. What advertising media attract a large percentage of the advertising dollars nationwide?

Newspaper

Radio

Internet

Television

3. One of the disadvantages of using transit advertising is its:

limited appeal.

narrow exposure.

lack of repeat exposure.

high cost.

4. Merchant status permits a small business to accept credit card payments and enhances the reputation of the small business.

True False

5. One advantage of installment loans for a small business is that the business owner retains a security interest in the item sold as collateral on the loan.

True False

6. ________ is unsolicited commercial e-mail.

Email advertising

Banner advertising

Spam advertising

Cookie advertising

Reference no: EM132195179

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