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Language in promotional messages

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Reference no: EM133053716

1. When you try to change someone's mind or get people to buy into an idea (in a personal, social, or academic context), how do you approach the challenge? How do you get people to see things your way, even when their position on an issue might be exactly the opposite of yours?

2. How do you react when you read or hear flowery, over-the-top language in promotional messages, whether it's "the best food in town" or "the fastest smartphone on the market"? Do you dismiss it all as just marketing hype, or do you look for evidence to support the claims? If you instinctively dismiss promotional messages as mere "fluff," why do you think so many advertisers continue to communicate in this style?

Reference no: EM133053716

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