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Landscape of traditional advertising methods

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The changing landscape of traditional advertising methods that have become less effective as consumers turn to the Internet from mass media, and the evolution of newer pricing models for the Internet, including the use of channel intermediaries as retailers seek to compete with pure-play Internet retailers

  • What should online retailers do to establish a clear difference from retailers that have off line stores
  • What should be the strategies for retailers with physical locations that intend to also establish themselves online
  • How should these retailers seamlessly integrate their channel offering

Reference no: EM131164790

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