Kodak strategies highlighted his lowest strategic priority

Assignment Help Operation Management

Reference no: EM132195106

1. Which statement best describes why Kodak - a photo company - would buy a pharmaceutical company?

Excess cash flow position enabled the acquisition.

Kodak managers felt the pharmaceutical business offered an opportunity to sell in China.

Kodak managers at the time viewed their core competency as chemical manipulation.

None of the above - this type of acquisition illustrates why the company failed.

2. Fisher meeting with Bill Gates, CEO - Microsoft, to form alliances to develop new photo software that helped customers manipulate images, was an example of - External horizontal diversification

Internal horizontal diversification

Backward integration

Forward integration

3. Using the Product Market Matrix, Fisher's action taken to change recent Kodak strategies highlighted his lowest strategic priority:

New products, new markets (diversification)

Existing products, existing markets (market penetration)

New product, existing market (product development)

Existing product, new market (market development)

4. By 2002, Fisher's strategic initiatives in China had yielded significant results. They had 63% of the retail film market and 7,000 stores. Please select the appropriate mode of foreign market entry that enabled them to e so successful.

Exporting

Contractual agreements

Strategic alliances/joint ventures

Direct investment

Reference no: EM132195106

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