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Writing Assignment is to develop marketing mix strategies to ensure a value offering for my the target market "Kids and kids grown up futuristic fantasy Park" service for Walt Disney Need to answer the below questions any input will be appreciate Offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects?
Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?
Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in thr previous paper?
Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Use the six steps of the training cycle to illustrate how you would train your team of housekeepers at a hospital on new OSHA guidelines on Material Safety Data Sheets (MSDS)
If management wants to promise its customers an average wait time in the system of no more than 24 hours, what recommendations would you provide management.
Evaluate different approaches to ethical decision making. Analyze the approach you feel works best in resolving ethical dilemmas.
After making the time-saving changes mentioned above, how many pair of inserts could an average employee complete in one hour?
From the product life cycle concept, what organizational behaviors might you find as barriers during the decline stage?
Can Belinda legally keep the iPod? What legal term describes her possession of these goods?
How is the market segmented? What are the key customer motivations and unmet needs? What are the similarities and differences among the segments?
He asks, "I've talked to others in your group, and they have agreed to work this weekend to get the project out the door by next Monday.
Factor relating methods for locating a plant
Prepare a plan to implement a firm's strategy and manage the change from current operations. Cite three resources you have used to complete the exercise.
They warn that products like Coke Zero will cannabalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero?
Advanced planning and scheduling can be completed at a firm, divisional, or geographical level. Describe the challenges and benefits for each strategy.
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