Key strategic resources nike possesses

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Reference no: EM133211449

Assignment:

Nike has been successful in expanding its business on a global scale and also facing some critical issues. Provide a comprehensive and well-integrated strategic analysis using the Resource-Based View (RBV) on the key strategic resources that Nike possesses (e.g., tangible resources, intangible resources, and organizational capabilities). Are these resources able to create sustainable competitive advantages for Nike to sustain its fastgrowing performance in its China operation.

Reference no: EM133211449

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