Key product features or qualities that define the brand

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Reference no: EM131649857

Select a brand that most are not so familiar with (e.g. avoid brands that are popular or in the news and social media constantly). What are the key product features or qualities that define the brand? Discuss the brands personality.

For the brand selected in the previous question, introduce a new brand association and how it could add to the products value.

Continuing with the brand selected in question #1; introduce a brand extension that would fit within the product line.

Reference no: EM131649857

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