Key features of each company business level strategy

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Reference no: EM133300416

Assignment:

Visiting the Luxury- Car Market Enter the Web sites of three luxury- car makers such as Lexus, BMW or Cadillac, all of which compete in the same strategic group. Scan the sites to determine the key features of each company's business level strategy. In what ways are their strategies similar and different? Which of these companies do you think has a competitive advantage over the others? Why? General Task Search the Web for a company pursuing a low - cost strategy, a differentiation strategy , or both. What product / market / distinctive- competency choices has the company made to pursue this strategy? How successful has the company been in its industry by using this strategy?

Reference no: EM133300416

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