Key features of business intelligence and business analytics

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Reference no: EM132196469

After reviewing the key features of business intelligence and business analytics, why do you think firms are increasing the use of these tools? What do you see as the benefits of firms utilizing business intelligence and business analytics? What potential drawbacks do you see with firms utilizing these tools? Share with the class any experience you have had using either of these tools. If you have not used any of these tools, do some research with the class to identify some of the most popular business intelligence or business analytics tools used today.

Reference no: EM132196469

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