Key factor in generating repeat business

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Reference no: EM133839862

Question

It is generally agreed that, in the hospitality industry, consistently outstanding service is a key factor in generating repeat business. In light of the three major components of consumer demand: (desire, ability to pay, willingness to pay) do you believe "Promotion" (one of the 4 P's) is more or less important than service levels when seeking to increase the number of a company's repeat customers? Give an example from your own life experience.

Reference no: EM133839862

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