Key components of your marketing plan

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Reference no: EM133626796

Assignment:

Objectives On successful completion of this assignment, students should be able to:

• describe a business model,

• explain business model innovation,

• identify the reasons a business model is important, and

• define business core competency and describe its importance. Brief Description In unit 9 you will begin work on the presentation for your business plan. This is a critical step in securing funds from a bank or an investor. It can also be used to attract key employees. Submission Instructions There are two assignments due for this unit.

Assignment 1

• You will prepare the key components of your marketing plan, a vital part of your final business plan. Using the SCORE Business Plan Template pages 11 through 18.

• Prepare a document addressing market research, barriers to entry, threats and opportunities, product/service features and benefits, target customer, key competitors, positioning/niche, promotional budget, and pricing, you may include the worksheets found in the template.

Assignment 2

You will also submit your response for units 5 through 8 using the submissions for these chapters and the feedback given by the instructor. Prepare one document covering the content of chapter. Review the rubric below. for catering service business.

Reference no: EM133626796

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