Key competitor had just announced in major layoff

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Reference no: EM131234989

Title: Strategic Management 3e, Author: Frank T. Rothaermel

The chapter mentioned that one type of resource flow is the loss of key personnel who move to other firm. Assume that the human resource department of your firm has started running at and billboards for open positions near the office of your top competitor. Your firm is also running Google ads on a key word search for this same competitor. Is there anything unethical about this activity? Would you view change if this key competitor had just announced in major layoff?

Reference no: EM131234989

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