Key competencies businesses can develop through social media

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Question

Within social media marketing, there are different key competencies businesses can develop through social media. This course has expanded your understanding of social media and its application across multiple business and marketing functions. Imagine you have just been hired as a digital marketing coordinator at a brand of your choice. The CEO of the company is interested in hearing your insights for their social media practices.

First, identify the different key competencies of social media in business, including an explanation of each. Next, provide a recommendation for how the brand might integrate THREE (3) of these key competencies. Then, discuss social media strategies, critically explaining each of the different strategies and their key characteristics. Finally, identify which strategy the brand is likely adhering to, making recommendations where necessary.

Reference no: EM134027645

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