Reference no: EM13670103 , Length: word count:3000

1. Demonstrate a systematic understanding and critical evaluation of the key aspects of the strategic management process;

2. Demonstrate the ability to compare different theories and perspectives of strategic management and use and appraise them appropriately;

3. Critically evaluate theories and concepts of strategic management. Analyses and apply appropriate problem solving techniques plus knowledge learned to solving complex business problems;

4. Demonstrate the ability to communicate complex issues.

Assignment task:

Based upon the information of the case, prepare an essay of approximately 820 words by completing the following tasks:

1. Critically analyse the strategic decision made by Whirlpool. Discuss carefully how the company initiated successful decisions and how each strategic level has been considered to compete in the market.

2. Critically evaluate the strategic development direction opened by Whirlpool for a wise investment decision.

Part -2:

Assignment tasks:

1. Describe any strategic management theory and critically analyse which of these theories is applied at Terminal 5 of Heathrow Airport for immediate corrective actions.

2. Discuss the foundation of strategic capability and the concepts of competitive advantage then critically determine which of these concepts can be applied prior to the operation of Terminal 5, Heathrow Airport.

3. Analytically evaluate which important role of Benchmarking can be applied in the situation of the case.